Social Media Tips for Time-Strapped Entrepreneurs
Is it possible to easily manage social media, when you’re a busy entrepreneur? Absolutely! You may just need to reprioritize how you’re spending time on your social media presence. By being strategic about the actions you take, you’ll see a bigger return on your investment without it taking too much time.
In this post, you’ll learn helpful tips for being more efficient with your social media marketing. This way, you’re able to maintain active accounts, generate engagement, and still focus on other important business tasks.
1. Know Your Audience!
Seems like an obvious one, right? Many people spend hours stressing about getting social media pages updated, trying to keep up to date with new algorithms, SEO, and the constant change of trends, but we’re not sure it’s worth it.
You can save time by focusing on one or two platforms to drive your marketing, for example, if your target audience is between the ages of 40 – 60, there’s no need to be keeping up with TikTok trends. Sites like LinkedIn or Facebook can be far more effective at reaching people within this age range.
On the flip side of this, if you’re trying to reach people within the age range of 20 – 35, then TikTok & Instagram are fantastic tool to reach your target demographic. Linkedin however…
2. Quality Over Quantity
Many people fall into the trap of posting consistently three times a day because that’s what they think they need to do, and they’re not wrong, BUT this can cause issues if you’re a start-up for example with limited time. Over time the quality of content drops because you’re so focused on getting something out there, rather than thinking of why we’re posting in the first place.
How to overcome this? You could start by stripping back to 1 post a day and ask before posting, does this align with our brand values? Is it relevant or just white noise? It doesn’t have to be a big project, just strip back to basics.
3. Templates & Batch Content
While your copy needs to be special, you also need pictures and graphics that’ll stand out. The best way to do that is to create templates that can be used over and over again. This will save time since you won’t have to start from scratch. You can even design a few options to switch it up on occasion, whilst keeping it consistent with your branding.
But there’s actually another reason templates are beneficial as you manage social media content. Templates create a uniform look that will become recognizable to your audience. As they scroll social media, they’ll see your graphic template and take notice. They’ll immediately know it as a piece of content you created. That’s a smart way to cultivate a strong brand. So, create a template that incorporates your logo and brand colors for a consistent look. Tools like Canva & Uizard are great to have in the ‘tool kit’.